herbert ai
Pricing

Priced on scope.
Not on a menu.

No two businesses need the same thing, so I don’t run a price list. Tell me what you’re after and I’ll quote it — one fixed number, a real timeline, and no hourly creep or lock-in.

Get a quote
How it works

One number. A real timeline.

You tell me what you want built — or what’s slow, broken, or missing — and I scope it properly before quoting. Every quote includes a written scope of what gets built, a fixed price (not a range), a delivery date, what's in scope and what isn't, and what happens if you want to change something mid-build.

Depending on the work, that’s a fixed quote for a defined build, an hourly rate for small tweaks, or a monthly retainer for anything that needs to keep running. I’ll tell you which one actually makes sense for your job.

If the project comes in faster than expected, the price stays the same — but I'll mention it before billing. If something genuinely outside the scope comes up, I quote it separately rather than letting it creep into the original number. For retainers, the monthly number covers everything in scope — no hidden per-call or per-request fees.

And I always aim to come in competitive — within your budget, and sharp against anyone else out there.

Pricing FAQs

Common questions. Straight answers.

Why don't you list prices?

Because every business is different. A "barbershop website" costs different things depending on whether you need bookings, payments, gift vouchers, or just a brochure. A flat price list either prices the simple jobs too high or the complex ones too low. Quoting on scope gets you the right number for your actual situation.

How does getting a quote work?

Tell me what you need — through the project brief or a quick email. I'll ask enough questions to scope it honestly, then send a fixed quote and a timeline, usually within a day. If it's not worth building, I'll tell you that instead.

What's the minimum engagement?

No minimum. Smallest job I've done was a one-page site fix for a few hours. Largest was a 6-week full-stack rebuild. I'll quote either honestly.

Any lock-in or contracts?

No. Fixed-quote builds pay on delivery. Retainers are month-to-month, cancel anytime. Hourly is invoiced for actual time spent — if it took less than expected, you pay less.

Do you take a deposit?

For fixed-quote builds over a couple of weeks, yes — usually 30% on scope sign-off, balance on delivery. Smaller jobs invoiced on completion.

Can I pay monthly instead of upfront?

Yes — for larger builds I'll often split the fixed quote across the build window (e.g. three monthly payments across a 6-week build). Or keep it on retainer once the system is live.

Get a quote

Tell me what
you’re after.

Send me a bit about your business and what you want built. You'll get a fixed quote and a real timeline back — or a clear no if it's not worth doing.

Get a quote Fixed quote, usually within a day