herbert ai
Pricing

The audit is free.
The rest is fixed.

Four rungs, taken in order, each priced before you climb it. No hourly billing, no ranges that turn into invoices, and nothing you pay for before you have seen what it would save you.

01

Free AI audit

Free
  • Forty five minutes with Will on how your business runs.
  • A written page within two business days: the three jobs eating the most hours, what each costs you a year in your own figures, which one to hand over first, and a twelve month roadmap.
  • Yours to keep whether or not you go further.
02

Bottleneck Pilot

$3,500, fixed
  • One AI employee built for one job, live on your real data in 14 days. Live in 14 days or it is free.
  • The full $3,500 comes off a bigger build signed within 60 days.
  • The first 30 days of hosting, support and AI running costs are included. After that: go ahead with the build, keep it running for $200 a month, or take it onto your own accounts with a written guide. If no choice is made by day 30 it is paused and your data is sent to you.
  • Founding clients: the first three pilots that agree to a case study and a testimonial get 90 days of included care instead of 30.
03

Full build

From $25,000
  • The system your AI employees run in: files, comms, follow-ups and reporting on one platform your team works out of every day, and your business owns.
  • Scoped and priced after the audit, as one fixed number with a written scope and a delivery date. Not a range, no hourly creep.
  • If the audit shows the saving would not comfortably cover the price, you will be told so, and the pilot is not the right next step.
04

Retainer

From $1,000 a month
  • Hosting, incidents, a set number of small changes a month, and a usage cap.
  • Every month you get a short report: what the system handled, hours it saved, anything it got wrong, one improvement shipped and one proposed for next month.
  • Month to month. Nothing switches off without being handed over to you first.
Common questions

Why is the audit free?

Because it is how Will finds out whether there is a job worth building on. If there is, he quotes the pilot. If there is not, he says so, and the page is yours either way. Cutting the price would not make it more useful; keeping it to diagnosis does.

Do I have to buy the pilot after the audit?

No. The audit ends with a written page and a price. Most people read it, look at the payback figure, and decide from there. There is no follow-up sequence and no pressure call.

What does $3,500 actually get me?

One AI employee, built for one job in your business, running on your real data by day 14, with your team approving anything that goes out. Plus a walkthrough with your team and a twelve month roadmap of the next jobs worth handing over. Software, not a report.

Why do builds start at $25,000?

A full build is a multi-user system your office runs on: a board of every file, automated communications with a person approving them, connections into the software you already use, and reporting. That is 150 to 300 hours of work, and the price is set before it starts, not billed as it goes. The pilot exists so you never have to take that on trust.

What is in the retainer, and what is not?

In: hosting, fixing anything that breaks, a set number of small changes each month, and the monthly report. Not in: new features, which are quoted separately so the monthly number never creeps. There is no minimum term.

Deposits and payment?

The pilot is paid on go-live. Builds take about a third on signing and the rest against demonstrated working software at each milestone, never against a status report. Retainers are billed monthly.

Any lock-in?

None. You own what gets built, your data and your accounts. A full build runs on your own accounts from day one. A pilot runs on ours for speed and moves to yours whenever you want, with a written guide to how it works.

Start here

Find out what the job
is costing you.

Forty five minutes with Will, a written page back within two business days, and no obligation to build anything.

Book a free AI audit Free. Yours to keep either way.