Hi, I'm Will Herbert. I build automation for small business.
Herbert AI is web design & automation for Adelaide small business. I help owners grow and run themselves — ad campaigns, websites, dashboards, voice agents, workflow automation, whatever the business actually needs — for people who want a thing built and don't want to hire an agency to do it.
Started with AI receptionists for tradies, which is where the voice-agent proof comes from. The same patterns transferred quickly into hospitality, property management, and anywhere else there's a repetitive process eating someone's week.
Three kinds of work, one builder.
Three steps, start to ship.
We talk
30-minute call. You walk me through the bottleneck. I scope what would actually fix it — and what isn’t worth building.
We scope
I write up the plan and the price. One fixed quote, a real timeline. No surprises later.
I build, you keep
One to three weeks, usually. You see progress as I ship. When it’s live, it’s your system — direct line to me for tweaks.
No agency. No template.
You talk to the person building it. Not a sales rep, not an account manager, not a junior who escalates to a senior. Me. That's the whole pitch.
No template either — your business doesn't look like the last one, and the system shouldn't pretend it does. Custom prompts, custom dashboards, custom workflows. Quoted once, shipped, done.
No retainer, no lock-in, no quarterly business review. If it's working, leave it running. If you need a tweak, message me.
A few things running live.
Got an idea? Get in touch.
30-minute call, no pitch. Tell me the bottleneck — I'll tell you whether it's worth building.